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Driving Force
Julie Ford founded Schweitzer Consulting in 2004. The company bears her maiden name which she retained after marrying in 2006 (although it’s a strategy she wouldn’t recommend to clients). She has over 20 years of experience in PR and non-profit management. She began her PR career in New Jersey with Berry Associates and went on to join one of Hawaii's top PR firms Stryker Weiner & Yokota in 1993. She has been in Hawaii ever since. Schweitzer spent 10 years with the National Kidney Foundation of Hawaii where she conducted the organization’s award-winning PR, fundraising and overall management. She departed as the organization’s Chief Operating Officer in 1994 to launch Schweitzer Consulting, LLC. Since its founding, Schweitzer consulting has earned awards for international communications, research, media relations, website development, reputation management, crisis management, viral marketing, customer loyalty programs and overall writing. She served as a member of the Community Editorial Board for the Honolulu Advertiser in 2009. Community Involvement She has been a member of the Rotary Club of Metropolitan Honolulu since 1995 and has served as the organization's secretary, chair of the the program committee and chair of the membership committee. She currently co-chairs the program committee. She is a past VP of programs for IABC (International Association of Business Communicators), past director of the Learning Disabilities Association, director of Comfort, Security, Independence and volunteer at Kakaako Christian Fellowship. In 2004, she was given the national "Making Lives Better" award for her work in organ donation. Philosophy Schweitzer Consulting does not look for cookie-cutter solutions. We understand that every client and situation is unique and partner with our clients to combine their industry knowledge with our unsurpassed public relations expertise. We are a lean, nimble organization which draws upon outside experts when extra client support is needed. Our clients win because they don't have to pay Schweitzer Consulting the rates associated with maintaining a fulltime staff. Instead, we assemble special teams under the direction of the company president. Theory Of Practice There is oftentimes is a significant disconnection between an organization’s marketing and its customer service or operations. An organization may invest thousands of dollars to launch a witty marketing program, but the success of that program ultimately boils down to the person answering the phone and/or the salesperson who responds to the request. Too often, these important players are left out of the marketing decisions -- and that becomes obvious to new customers. We are big believers that customer service is perhaps an organization’s most valuable -- and under-utilized -- marketing tool. Marketing tools and methods are important as a secondary reinforcement to what already exists at the organization. You cannot have one without the other. Marketing programs and materials must be authentic and accurately describe what the organization actually does. Our primary focus and theory of practice is the full integration of the entire organization in its marketing. Additionally, marketing must paint an honest reflection of an organization's real traits. |
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